Chances is a tool that allows prospective entrepreneurs to know in advance if their businesses are a chance to succeed or should modify their strategies in order to get the best results. Mixing concepts such as geography,
customer type, seasonality and busiest times, we can determine whether an idea can become a good deal or a complete disaster.
Even more, if you already have a business, this app will let you have a deeply knowledge about your target audience, and which is the best place to create a geomarketing campaign to attract new clients.
How does it work?
Using Chances is very simple. Youre only one step away to know if your business will be succesful or not.
1. First of all, you have to select the category of the business that youre planning to launch. The app will offer you a full list of categories so you can select the one that fits better with your business.
2. Location: in order to know start with the research, you have to define the location area where you want to place your business. Your location will use by default, but you can modify this, and select the area that you want. At the moment we only have data from Spain, but we are working to expand the data catalog :)
The results of this search will reveal the list os competitors that well have close. If you find a lot of competitors concentrated in one area, it indicates that there are an existing niche market and therefore potential customers looking to satisfy a need. But... Well have to give a distinctive note to stand out from our competition all!! Little competition nearby may indicate that we can be pioneers in offering products or services that no one else in the area offers.
The following data that the app will show, indicates the age of the users of that type of product or service in the selected area. It is interesting to know what kind of audience we must turn to focus our service to them.
Here we see the sales divided by postcodes. Thus, we will know the provenance of more than footfall in the selected category who come to our location
Also we know the percentage of sale between men / women and statistics regarding their age group
Also we know what have been the best sales in recent months, so you can concentrate promotions, marketing campaigns, advertising in those months that interests us.
We can also know that day will have better sales and offer specific promotions, or increase our regular staff does give good service.
Where do we get all this information?
Chances uses multiple data sources to analyze the sales produced in your city through credit cards and what is direct competition. We work constantly in order to update this information and extend the range of data, so you can expect the best tool for your business.
With Chances you dont have any other excuses to know if your business will be successful or not.